Going Mobile @Balboa Park

The amount of content available for smart phones has skyrocketed during the last year. Consider these statistics:

-       Apple’s App Store had over 140,000 apps and users had downloaded apps over 3 billion times by late 2009.

-       AT&T’s had 85.1 million wireless subscribers at the end of 2009

-       Verizon ended 2009 with 87.5 million wireless subscribers

-       Forrester estimated that 3 million eReaders were sold in 2009 and predicts that 10 million e-readers will be sold in the coming year.*

The trend is only growing stronger, so it makes sense for museums and content providers of every stripe to consider going mobile.

On February 17, Nancy Proctor, Head of New Media at the Smithsonian Museum of American Art and manager of museummobile.info, and Titus Bicknell, internet technologist, spoke at the two day workshop “Going Mobil @ Balboa Park,” where they offered a terrific overview of the things museums need to consider before developing mobile content.

There’s a fine report of the event and video interviews with Nancy and Titus at experienceology.blogspot.com. Nancy’s slide show is available here and Titus’ slides are here.

Nancy makes a lovely comparison when she says that the Museum used to be like the Acropolis, and is now becoming more like the Agora. I hope there will always be visitors who seek a  more meditative experience at museums, but many  will find the opportunity to share ideas and interests with each other and with curators in real time very appealing.

A mobile presentation supports both types. When you’re engaged with content on your own phone it’s easy to shut out the world and focus. Just look at all the subway riders on their morning commute. Yet built in social media links add the potential to share the application’s content with friends, and your thoughts with the museum.

By the way, I just searched the iPhone app store for “museum,” and 180 apps appeared. There are probably some that shouldn’t really be there but still, it’s an impressive number!

Suggestions for iAfrica: Connecting with Sub – Saharan Art, an iPhone app

iAfrica: Connecting with Sub-Saharan Art is an iPhone app developed as part of an eponymous exhibition at the Minneapolis Institute of Arts (MIA), on view through April 4th, 2010.

The application contains images and related information for 28 objects from 14 African countries, as well as an interactive lamellophone. This feature is the most fun, since it turns your iPhone into an instrument you can actually play to make lamellophone sounding music!

The app’s main menu has icons for nine options, and a “Leave Feedback” link that takes users out to a visitor survey on MIA’s website. The obvious nav options are :

-       About

-       View All (objects)

-       Map

-       Lamellophone

Then there are five other choices:

-       Ethnographic

-       Sensorial

-       Aesthetic

-       History

-       Provenance

After reading the About section, I realized that these choices refer to the exhibition experience in the Museum, where visitors are encouraged to consider each object from five perspectives. The mobile content developers tried to carry the same experience over to the application.

Clicking on one of the five icons brings up an introductory statement that explains why it’s important to know about the objects from this perspective: “ethnographic” answers the question “How was it used? “Aesthetic” answers “What makes it beautiful? Etc.

Within each section there are two navigation options: View Objects and Main Menu. In View Objects mode, you see a full screen image of the object and can tap a little “i” for Info button that raises a transparent screen with label information. Unfortunately you can’t enlarge the images to see details.

The label lists location, object name, medium, size, acquisition details, and object number before getting to the description. The descriptions left me hungry for more information.

From the navigation I expected to learn about the objects in each section from a specific perspective. So I was a little disappointed to see the same label information presented about each object, whether I was in the Aesthetic section or the History section. It’s not clear why certain objects were chosen to appear in particular categories. Several of the objects appear in more than one category.

It seems like the label content came right off the gallery walls. While it’s always a good idea to repurpose content rather than create it for one platform, it’s also important to optimize the presentation of content to take advantage of a platform’s capabilities.

On the iPhone I would have appreciated larger images so I could zoom in to more easily appreciate the details of these unfamiliar objects – see the aesthetic qualities, imagine the tactile surfaces, locate the specific parts that define their use.

Also, the difference between the five perspectives would have been clearer if more detailed information related to the perspective in each section was provided, whether that was text, audio, video or just links to more info on the museum site or elsewhere on the web.

Finally, the survey linked to Leave Feedback is intended for visitors to the gallery, which is a little confusing when you’re coming from your phone. IPhone users could have been offered a link to email their comments directly to the museum.

There is definitely lots of interesting information here, but if MIA had taken advantage of the capabilities of the iPhone, and understood more about users expectations, I think they could have made this a much more engaging experience.

You can download the app here. Please let me know about your experience with it.

Why Yours, Vincent is a Great iphone app from the Van Gogh Museum

Recently I’ve started evaluating museums iphone applications, based on my experience as a producer of interactive and web based media for museums, and as an avid iphone user.

All the ones I’ve downloaded offer something to engage me when I need it most – on morning subway commutes, standing on lines, and sitting in airports. In other words, I use them the way some people download games or listen to music, to enjoy myself and keep boredom at bay.

Yours, Vincent iPhone appSo far my absolute favorite is Yours, Vincent: The Letters of Vincent Van Gogh, developed by the Van Gogh Museum and the Huygens Institute – KNAW in 2009 to provide a portable experience of the Van Gogh Letters Project.

What I love is that it offers an immersive experience: you’re drawn into the intimate details of Van Gogh’s life and art. The narrative structure, the letters format, and the fact that his art was personal and small scale make this subject very well suited to viewing on your own device.

The story unfolds in chronological chapters through Van Gogh’s letters, mostly written to his brother Theo. The chapters tend to correspond to the different places where Vincent lived, and the time span he lived there.

Within each chapter there are multiple sections; most present letters themselves, filled with sketches, and read in English as Vincent describes his plans, dreams, troubles, pleasures and work. Others have short interpretive videos of curators filling out the backstory. You can enlarge the letters, to see details of the many sketches Vincent sent to Theo, or study his handwriting.

Most chapters conclude with a gallery of paintings, sketches or watercolors Vincent made during the period covered by the chapter. You can’t enlarge them to look at details- though you definitely want to do that. All you can do is take in the whole image. Yet there’s a surprising amount you can appreciate, even at this screen size. Each one is like a promise – that the real thing will be worth the effort to go and experience in person.

While it’s kind of frustrating not to be able to enlarge the paintings it’s entirely understandable. The app has many video and audio clips and is already a whopping 302MB. Adding higher resolution images might have meant cutting back on the number of images altogether, or on the insightful media clips.

From a user interface standpoint, the navigation clear. There are three main options: Items, the main menu of chapters; Insight, an option which allows you to filter the chapter sub-sections by topics such as “love,” “sex,” “nature” and several others; and Info, with production credits.

Within each chapter, the navigation is horizontal. One nice thing is that navigation slides away while you’re looking at artworks so your view of each image is unobstructed. You can make the video controls disappear too, by simply tapping on the screen.

One minor complaint is that galleries don’t present the paintings in chronological order. If they did, in the gallery devoted to the self-portraits Van Gogh painted while he lived in Paris, you’d be able to see how his image of himself changed over time rather than viewing them in a seemingly random order.

I’ve also begun to explore iphone apps from The National Gallery (Love Art), Minneapolis Institute of Arts (iAfrica), the Brooklyn Museum, and NARB (more of a crowd sourced guide to local museum exhibitions in cities around the world). I’ll be sharing the results of my research about them in the coming days and weeks. The ones from Portland Art Museum and AMNH are on the list next.

If you’ve used any of these applications please share your thoughts. If you have other ones to recommend, let us all know!

Posted via email from mediacombo’s posterous