The amount of content available for smart phones has skyrocketed during the last year. Consider these statistics:
- Apple’s App Store had over 140,000 apps and users had downloaded apps over 3 billion times by late 2009.
- AT&T’s had 85.1 million wireless subscribers at the end of 2009
- Verizon ended 2009 with 87.5 million wireless subscribers
- Forrester estimated that 3 million eReaders were sold in 2009 and predicts that 10 million e-readers will be sold in the coming year.*
The trend is only growing stronger, so it makes sense for museums and content providers of every stripe to consider going mobile.
On February 17, Nancy Proctor, Head of New Media at the Smithsonian Museum of American Art and manager of museummobile.info, and Titus Bicknell, internet technologist, spoke at the two day workshop “Going Mobil @ Balboa Park,” where they offered a terrific overview of the things museums need to consider before developing mobile content.
There’s a fine report of the event and video interviews with Nancy and Titus at experienceology.blogspot.com. Nancy’s slide show is available here and Titus’ slides are here.
Nancy makes a lovely comparison when she says that the Museum used to be like the Acropolis, and is now becoming more like the Agora. I hope there will always be visitors who seek a more meditative experience at museums, but many will find the opportunity to share ideas and interests with each other and with curators in real time very appealing.
A mobile presentation supports both types. When you’re engaged with content on your own phone it’s easy to shut out the world and focus. Just look at all the subway riders on their morning commute. Yet built in social media links add the potential to share the application’s content with friends, and your thoughts with the museum.
By the way, I just searched the iPhone app store for “museum,” and 180 apps appeared. There are probably some that shouldn’t really be there but still, it’s an impressive number!


