Participants in today’s hour long #nytmuseum twitter chat were pelted with tweets full of questions and great answers. It all happened so fast that human minds and the twitter server couldn’t keep up in real time.
So I favorited as many of the tweets as I could to review later. Since @hypoallergic posted a summary of highlights here I thought I’d add my notes to create a fuller picture of the event.
Highlights from #nytmuseums twitter chat:
How can we integrate gameplay to engage visitors and prospective visitors (PerfectPlum)
Q In what ways has info/content gathered from sm made its way into the web/mobile content offered by your museum? Sandy Goldberg
Social media networks should be looked at as “relationship builders” rather than just an extension of a sales team (anthonybrown)
A combination of voices representing a museum of different social media channels is good, but consistency is the key (Rob Stein and Shelly Bernstein).
Retweeting different staffers through the main museum feed may be an answer (Museumnerd)
In response to a question about what content visitors share on social media:
We are finding the behind the scenes experience to be very valuable (AMNH)
Show us your visit as you see it! (Shelly Bernstein)
Q: Does your museum have a collections object/specimen as your SM rep? Like Mr. Blobby, or SuetheRex http://tinyurl.com/328qtwq (Future of Museums)
@MovingimageNYC has exhibits where patrons can create something and share on Social Media.
Q How can museums best reward social “ambassadors” through shares, retweets? (henry art gallery)
Work to bring the visitor voice inside the institution at every turn (Shelly Bernstein)
Perhaps a behind-the-scenes trip/pass for opening (Jessica Faye Carter)
That’s a great idea! To invite tweeters to come to press previews! (Anulfo)
Q What would you like to see from Museums on line? Insight into exhibition decision making processes (Loni Rocchio)
Q How are your museums using social media to enrich content?
Facebook ads have delivered more response than Google adwords. (various)
I found facebook ads easier to use than google adwords. I think the target is easier to set and cost is WAY easier to manage. (Museum Secrets)
Big thread about the meaning of metrics:
Tynt is an often overlooked tool which tracks copies and pastes…we love it. Free too! www.tynt.com (The Warhol Museum)
The links we tweet from @SFMOMA are now #2 source of website treffic after Google search. Which is insane. (@origful)
Good article about Klout, metrics, etc: adage.com/u/u97KBb (@chelwhita)
Q about the use of QR codes:
QR codes optimize an effect of serendipity, discovery and surprise…powerful emotional/memory/stimulants (Len Steinbach)
Look to @mattressfactory for QR implementation that rocks (Shelly Bernstein)
Did anyone see what the Virginia Museum of Fine Art did with QR codes? Amazing! http://www.facebook.com/#!/myVMFA (Kimbell Art Museum)
In response to a tweet about an 80 yr old visitor scanning QR codes with her iPad in the gallery:
iPads do seem to be changing the game. Several of our board members have them (Brooklyn Historical Society)
I’ve always loved the idea of putting a sign w/a specific hastage by a piece in Museum & then collecting/displaying those tweets (Julie Brubaker)
Q from Rob Stein: you all agreed that its key to combo numbers and user feedback to determine overall impact?
Q5 How do your social media channels communicate w/each other? Twitter/FB.Flickr/etc (@MetEveryday)
I think the different outlets often have different constituents (museumnerd)
Our twitter followers are younger/biz-related, our FB followers tend to be moms and dads. We tailor content differently. (Children’s Museum, NH)
Important to also share different content on different platforms-keeps the convo interesting (Dia Art Foundation)
I agree that museums should lose the idea that museum content only belongs on their own site. (Rob Stein, Shelly Bernstein)
Q What is the ratio of people engaging w/ SM before, during & afeer museum/art visit? (Nancy Proctor)
Have you looked at @storify http://storify.com? It won an #sxswi competition this week. (from CCA wire)
Then by all means check out the full chat – link is in the first sentence above.