International Fine Print Dealers Association

Website design & development for the IFPDA

Website design & development for the IFPDA

Improving online visibility, reputation and business for a multi-faceted organization

OBJECTIVES

To help the International Fine Print Dealers Association design and develop three new websites to increase engagement between the print loving public and member print dealers; and to facilitate updating website content by organization staff and member dealers.

OUR APPROACH

MediaCombo has been designing and maintaining the IFPDA websites since 2009. In 2015 we undertook a series of focus groups with young collectors, and with IFPDA member art dealers, to learn what site improvements would best serve their respective needs.

 

We wanted to develop an informative and enjoyable experience of exploring art for the curious public, scholars and other experts. We also planned to build a CMS that would assist member dealers in presenting their prints in an elegant, informative manner. We designed and launched three new websites for the International Fine Print Dealers Association in 2017: ifpda.orgprintfair.com and ifpdafoundation.org.

 

Here’s what we did for:

IFPDA.org

  • Create a Viewing Room There was no place on the old site where visitors could browse all the artworks dealers were offering. Now visitors can filter over 4,400 artworks by artist, price range, art period, and print medium. They can sort works by “most recently added,” or “new editions,” and search for artists alphabetically.
  • Expand member dealer profiles The new Association website  gives the 157 members more flexibility and space to introduce themselves and encourages relationships with print enthusiasts.
  • Facilitate introductions to members We added a new Conversations section, presenting short informative video interviews with dealers, as well as artists.
  • Support sales without becoming an e-commerce hub Many dealers already sell through online auction sites and don’t need another online sales outlet. Instead the site is designed to develop trust and encourage relationship building between member dealers and potential print buyers.
  • Enlarge the Press Section The new Press section allow staff to monitor press requests, control access to images, build better press relationships.
  • Provide a custom CMS We managed every aspect of the process of creating all new sites, from organizing user focus groups to designing the user experience, to interface design and custom CMS development.

PrintFair.com

PrintFair.com launched in time for the 2017 Fine Art Print Fair. The CMS is designed to

  • Facilitate major content edits required by the seasonal cycle of the ArtFair business.
  • Highlight separate activities occurring at multiple venues throughout the city.
  • Improve ability for site users to find dealers and artists

 

IFPDAFoundation.org

  • Use the WordPress platform, with a customized theme to house the first ever IFPDA Foundation website

To facilitate these introductions, the Conversations section of the site presents several short informative video interviews with dealers, as well as artists. The site also includes a greatly enhanced Press section, which facilitates immediate and future press coverage.

We managed every aspect of the process of creating both new sites, from organizing user focus groups to designing the user experience, to interface design and custom CMS development.

IMPACT

For the first time, site visitors can sort, filter and search through more than $15,000,000 worth of fine art prints from one screen.

 

Website usage is up for both the Association site and the Print Fair site.

Awards

Website
  • CMS design and build
  • content strategy
  • user experience design
  • graphic design
  • website development
  • user research
  • Services
    Category

    Web & Interactive