International Fine Print Dealers Association

Three Websites for an International Art Institution

Three Websites for an International Art Institution

Designing websites for an Association, a Foundation
and a Print Fair

MediaCombo has been privileged to collaborate with the International Fine Print Dealers Association (IFDPA) on its websites for the past eight years, since 2009.


This year the new IFPDA Association website launched, as well the first website for the IFPDA Foundation. We directed every aspect of both projects, from organizing user focus groups to designing the user experience, to interface design and custom CMS development.

The Association website is designed to informally introduce its 157 member dealers to the public, and to assist site visitors in their exploration of the artworks and artists represented by these dealers.


Users can filter dealers by specialty and location on the Member Dealer page. They can filter artworks in the Viewing Room section by price range, art period, and print medium. They can sort works by “most recently added,” or “new editions,” which is useful for frequent visitors. They can search for artists alphabetically. Type ahead search functions throughout the site.

These features are essential when browsing through over 4,200 artworks, and 1,200 artists! While visitors can view and filter art by price, the site is not built for e-commerce. Instead it’s designed to encourage relationship building – to have people contact dealers directly and thus learn from their expertise in art history and their experience in the art market.


To facilitate introductions, the Conversations section of the site presents several short informative video interviews with dealers, as well as artists.



IFPDA Foundation


The IFPDA Foundation has never had its own website before so this new site gives it well deserved visibility and prominence.


We created a separate CMS that enables staff to update the site, and a design that honors each of the four programs overseen by  this Foundation. The design emphasizes the foundation’s goals: to inspire and support educational projects aimed at fostering connoisseurship in the field of fine prints for a new generation of collectors, curators, and specialists.


With many moving parts to shepherd to completion over a period of 18 months, our UX designers, project managers and developers had their work cut out for them, producing two fully responsive sites simultaneously. Now we are beginning the next IFPDA website redesign – for the IFPDA Print Fair. This one will launch in September, 2017 before the Print Fair itself opens on October 23rd.


  • CMS design and build
  • content strategy
  • user experience design
  • graphic design
  • website development
  • user research
  • Team
  • Ellen Zhao, graphic designer
  • Miriam Simun, UX Designer
  • Miriam Songster, UX designer
  • Awais Qarni, lead developer
  • Anandaroop Roy, Drupal developer
  • Atta Assad/TkXel, web development
  • Erica Newman, project manager
  • Robin White Owen, producer
  • Category

    Web & Interactive