Immersive Experiences in Virtual & Augmented Reality

Immersive Experiences in Virtual & Augmented Reality

Virtual Reality and Augmented Reality will be power tools for designing experiences and telling stories in museums from now on.

(Hold your phone up and move around to see the 360° image)


Slip on a VR headset and immediately you’re transported to a virtual place that feels as real as the physical space you’re in. When it’s over you can feel as if you’ve physically participated – that’s how strong the impression can be. And the memory can last for months.


In March 2016, MediaCombo principal Michael Owen, went to Moscow and Lake Baikal to shoot three Google Expeditions for Google’s educational program. He and his partner used a 12-camera rig to make the 360º video stills for the Expeditions, and also to capture footage for a virtual reality impressionistic documentary about Lake Baikal.


The resulting film, Lake Baikal: The Science and Spirituality of Extreme Water, was launched in December 2016 at the IDFA Crossmedia Forum in Amsterdam. Next month, the film will be screened at the European Film Market at the Berlin Film Festival in February, 2018.


In 2017, it was selected for screening at the

  • Dubai International Film Festival
  • Sheffield Doc Fest
  • Marché du Film, as part of the Cannes NEXT section
  • Moscow International Film Festival
  • The Haifa International Film Festival
  • Moscow International Film Festival
  • Baikal International Film Festival
  • Tampere Film Festival


The film is described in detail here. A description of the Google Expeditions project is here.


Pick up an Augmented Reality enabled mobile device and suddenly you can see people and objects in your physical space that aren’t actually there. Yet you can move up to them and around them – you can interact with them as if they were real. And you can interact with sounds too, just as you would in real life – moving toward them to hear them more clearly, or away from them until they disappear. This mix of real and virtual is uncanny, and captivating.

Three-dimensional augmented reality image of librarian Belle da Costa Greene in the library at the Morgan Library and Museum


We are currently working with our partner, GuidiGO, on Augmented Reality projects, including an AR audio tour for The Morgan Library and Museum in New York.

MediaCombo is creating the sound design and 3D spatial audio components which are powerful storytelling tools in their own right.


The primary differences between the two technologies are that VR is immersive, but isolating. AR, or MR (Mixed Reality), on the other hand,  locates people firmly in the real world where they can share information and reactions, and reveals things they can’t see, but is not as emphatic an experience.


The choice to use one technology over another should be completely based on the story you’re trying to tell, and the experience your audience should have. If you have questions about which approach will serve you best, please get in touch with us. We can help you reach the best outcome.

Virtual & Augmented Reality Production
  • research
  • concept development
  • VR production
  • location filming
  • script writing
  • spatial audio design
  • 3D imagery
  • Category

    Virtual Reality & Augmented Reality

    Augmented Reality, Video, Virtual Reality