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Immersive Experiences in Virtual & Augmented Reality

Immersive Experiences in Virtual & Augmented Reality

Virtual Reality and Augmented Reality will be power tools for designing experiences and telling stories in museums from now on.

(Hold your phone up and move around to see the 360° image)

Slip on a VR headset and immediately you’re transported to a virtual place that feels as real as the physical space you’re in. When it’s over you can feel as if you’ve physically participated – that’s how strong the impression can be. And the memory can last for months.

Pick up an Augmented Reality enabled mobile device and suddenly you can see people and objects in your physical space that aren’t actually there. Yet you can move up to them and around them – you can interact with them as if they were real. And you can interact with sounds too, just as you would in real life – moving toward them to hear them more clearly, or away from them until they disappear. This mix of real and virtual is uncanny, and captivating.

We work with teams in New York and around the world to shoot and edit Virtual and Augmented Reality projects.

 

We create the spatial audio component which is essential to building an immersive experience in virtual reality. In augmented reality the spatial audio experience can be a powerful storytelling tool on its own.

 

Our impressionistic VR documentary about Lake Baikal is described in detail here. An example of our 360º still photography work, produced for Google Expeditions, can be seen here.

 

We are currently working with our partner, GuidiGO, on Augmented Reality projects, including an AR audio tour for The Morgan Library and Museum.

The primary differences between the two technologies are that VR is immersive, but isolating. AR, or MR (Mixed Reality), on the other hand,  locates people firmly in the real world where they can share information and reactions, and reveals things they can’t see, but is not as emphatic an experience.

 

The choice to use one technology over another should be completely based on the story you’re trying to tell, and the experience your audience should have.

Fun Fact 1

One-fifth of the liquid freshwater on our planet – 5,500 cubic miles of water – is in Siberia’s Lake Baikal.

Fun Fact 2

Lake Baikal is the largest body of freshwater on earth. Though relatively isolated in Southern Siberia, it influences regional weather patterns throughout Northern Asia and is linked to all of Asia by a spidery network of over 300 rivers.

Fun Fact 3

Over 2,000 species of plants and animals call Baikal home, a full 80% of which exist nowhere else on earth, including freshwater seals and fish-eating worms!

Services
Virtual & Augmented Reality Production
  • research
  • concept development
  • VR production
  • location filming
  • script writing
  • spatial audio design
  • 3D imagery
  • Category

    Virtual Reality & Augmented Reality

    Tags
    Video, Virtual Reality