Museum of City of New York

Website Design & Development to Promote Social Activism, New York Style

Website Design & Development to Promote Social Activism, New York Style

Linking social activism from the 1650’s to the 21st Century

OBJECTIVES

The Museum of the City of New York wanted to bring their permanent exhibition Activist New York to a broad audience on the web. The site would need to function as an ongoing repository for previous, current and new topics presented in the gallery. It would also have lesson plans for teachers, and provide a place to publish #ActivistNY social media posts.

OUR APPROACH

MediaCombo worked with curator Sarah Seidman and her team at MCNY on the website design and development for this virtual version of the exhibition. Built in Drupal, a CMS enables staff to update the website with fresh content from the exhibition.

We also designed a lesson plan template so MCNY educators can create new lesson plans for each new exhibition story, and upload them to the site.

More than 20 case studies focus on key moments in the history of social activism in New York and represent issues of economic rights, environmental advocacy, gender equality, immigration, religious freedom, and political and civil rights. Each story is told through the activists who made things happen and is revealed through objects displayed in the online galleries.

Educators have their own section with extensive lesson plans for each case study.

IMPACT

  • The website is now the go-to location where teachers, historians, and activists can find comprehensive information on the history of social activism in New York City in one place.
  • Students use the site as a study resource in response to assignments from the lesson plans.
  • In between case study updates, the site is continually refreshed by a constant flow of tweets using the hashtag #activistny.
  • The story of social activism in New York is constantly being updated, and connected to our centuries-long history of New Yorkers standing up for what they believe is right.

Awards

Fun Fact 1

New Yorkers have been advocating for religious freedom since 1657, when it was still known as New Netherlands. They protected the Quakers against the disapproval of Governor Peter Stuyvesant.

Fun Fact 2

In 1865, more than half the city’s population lived in substandard tenements.

Fun Fact 3

In 1855, over 50% of New York City residents were immigrants. Today the number of immigrants in NYC is about 37%.

Website Services
  • content consulting
  • user experience design
  • graphic design
  • website development
  • Category

    Web & Interactive