MediaCombo is an

award winning group of

creative digital storytellers.

For over 30 years MediaCombo principals have created digital experiences that helped people understand and appreciate subjects ranging from the enormity and complexity of building a subway line to the intricate details of a work of art.

We’ve been delivering mission-critical, award-winning solutions to meet our clients’ objectives – for example:

…I very much appreciated your creative solutions, technical expertise, and collaborative spirit…also your boundless patience and willingness to work with us on getting things just right…

Fred Wasserman
Associate Curator
The Jewish Museum

MediaCombo created a perfect fit between interactive design and content. They studied the exhibition material and proposed solutions that optimized digital tools to explore the historical images and documents. Their design was user friendly and elegant. It was a genuine pleasure to create a website with MediaCombo.

Hilary Ballon
The Greatest Grid, MCNY Deputy Vice Chancellor, NYU Abu Dhabi University Professor, Professor of Urban Studies and Architecture, Robert F. Wagner Graduate School of Public Service

Our Teams.

We bring designers, developers, writers, photographers and artists with a unique set of skills, insights and ideas to each project. They all share our enthusiasm for our clients’ projects, our passion for excellent service and our dedication to delivering outstanding products.

This structure allows us to customize our creative and technical teams to meet your needs. We also have the ability to reach out to a well-tended network of specialists at a moment’s notice if project requirements evolve.


Robin White Owen

Robin White Owen. Principal

For me museums have always seemed like a safe place, one where I could go to explore, dream and learn how to see the world from new perspectives. I’ve always wanted to share my enthusiasm and give everyone the opportunity to have similar experiences.

My first consulting gig at a museum in the ‘90s was an opportunity use video to tell stories that brought aspects of the exhibition to life as only video could. Those short programs were vital to helping visitors fully understand the purpose of a ground-breaking social history exhibition.

Since then, my focus has been on creating narrative, interactive and immersive experiences, with a wide range of technologies, that add meaning to art, history and science exhibitions and make it easier for visitors to appreciate the stories museums are well equipped to present.

Many of the same techniques work for other clients too, and we welcome the chance to continue working with educational institutions, foundations, urban planners, government agencies and other groups devoted to enhancing the public good and/or improving people’s lives.

When I was a kid it was beautiful paintings by Breughel, Kandinsky, Homer and Sargent that kept me coming back to The Metropolitan Museum of Art to stare until I lost myself in their worlds. The American Museum of Natural History was another favorite place to go to see animals in their natural habitats in the amazing dioramas.

Before starting my own firm, my career was in the art world, working for ArtForum Magazine, for print publisher Crown Point Press in San Francisco, for New York based corporate art consultants Viart, and heading up a nonprofit organization based at WNET-TV devoted to supporting film and video artists.

I’m a graduate of the Goldman Sachs 10,000 Small Businesses accelerator course. I’m honored to be Co-Chair of the Media Technology & Design Commission with the NYC Department of Education Career & Technical Education Commissions, serving over 30,000 students in 40 schools. It’s also been a pleasure to be a mentor in the Museum Computer Network program, and a member of the Program Committee for MW2020 and 2021 annual conferences.

Michael Owen

Michael Owen. Principal

As a company principal, and a freelance producer, I have over 25 years of experience producing documentaries, commercials and music videos.

I’ve learned how to use the language of film to tell engaging stories tailored to specific audiences. I’ve gained a deep understanding of production and post-production technologies, and so I’m able to grasp quickly what a client expects to achieve from a production.

My career was influenced by producing music videos for The Talking Heads, Television and other bands at the now legendary club, CBGBs, way ahead of MTV. I’ve also had the privilege of working with directors such as Peter Sellars, Jim Jarmusch, Lindsay Anderson, Michael Apted and Sam Peckinpah on a variety of music documentaries.

As a partner in MICA TV in the 1980s I produced a series of short video art portraits of the artists Cindy Sherman, Richard Prince, Laurie Simmons and others. These have been shown on the BBC and Channel Four, as well as in museums around the world, including the Metropolitan Museum of and The Whitney Museum.

Team Members & Partners.

Ellen ZhaoEllen Zhao

Ellen Zhao

Design Director


Ellen is an art director, designer and business growth consultant. She believes in the power of design to help businesses and organizations reach their goals, Ellen works in the US and France while based in Montreal with her two children and husband. She has worked with MediaCombo as a Design Director on multiple projects since 2009.

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Elena PessinaElena Pessina

Elena Pessina

Project Manager & Associate Producer


Elena is an experienced manager of virtual reality projects and digital interactives, working in both Italy and the US for museums, cultural organizations, and schools. She believes in the connection between art and technologies to create new accessible and engaging experiences. She loves Japanese art and traveling with her backpack. Elena has been our project manager on the VR experience Tracing Paint, on the Mandala Lab interactives for The Rubin Museum, and our Virtual Learning Gallery project.

Brad LaboeBrad Laboe

Brad Laboe

Systems Integrator


Brad was systems architect on The Rubin Museum Mandala Lab interactives; maintenance manager for the MTA’s Second Avenue sim game, and video projection system designer for the Jewish Museum of Maryland project. At R/GA digital studios he was in-house systems architect and administrator. He was the technical director of computer graphics at Long Island University, running their motion caption and 3D fabrication labs.

Wei ChaoWei Chao

Wei Chao

Technical Director & Interactive Designer


Wei is an experienced new media producer skilled in both front-end development and design. He has worked in various sectors, including advertising, education, gaming, and arts with a concentration on computer-driven media, web-enabled technologies and user-centric design. Wei has done beautiful work with us on multiple projects for The Rubin Museum.

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David GochfeldDavid Gochfeld

David Gochfeld

Technical Director & XR Developer


David is an award-winning XR creator, specializing in interactive narrative experiences at the intersection of the real and virtual, drawing on theatrical techniques and cutting edge immersive technology. His immersive projects have been presented at Tribeca, Venice, SXSW, GDC and the Future of Storytelling. David was our patient, heroic technical director on the VR experience Tracing Paint.

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Lisa LokshinaLisa Lokshina

Lisa Lokshina

User Experience Designer


Lisa is a UX designer & researcher. She has extensive experience designing digital products ranging from enterprise software to interactive narratives, to educational apps for kids. Recently she has been focusing on virtual reality projects. User research is a huge part of her design process. Lisa was our brilliant user experience designer on the VR experience Tracing Paint.

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Lina ZhangLina Zhang

Lina Zhang

User Experience Designer


Lina is a recent graduate of NYU with an MS in Integrated Digital Media. She is a UX designer, and interaction designer interested in working with new technologies. She is currently working on her Ph.D. in human computer interaction. In her spare time she cooks beautiful Chinese food. Lina worked with MediaCombo as the UX designer on the Mandala Lab interactives at The Rubin Museum.

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Peter SheltonPeter Shelton

Peter Shelton

Video Editor


Peter is a master video editor, with more than 30 years of experience cutting award-winning documentaries, television programs, music videos and commercials in both New York and London. He has done all this and survived raising twin boys, now in their late twenties. He has been editing videos for our projects for the past twenty years.

Glimpse GroupGlimpse Group

Glimpse Group is a diversified VR/AR company. We worked closely with one of their subsidiaries, Q-Real, who did excellent work providing the photogrammetry and 3D modelling for the VR project Tracing Paint.

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Paper CranePaper Crane

Paper Crane is a creative services company offering visual identity, marketing collateral design, 2D animation and custom web design and development. They are a professional partner for, and they designed MediaCombo’s new site!

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Chapter 4Chapter 4

Chapter Four is a creative technology and post-production company based in NYC with services in video, sound, and music. They are home to a collective of creatives and technologists working across film, advertising, television, podcasts and immersive media. Chapter 4 did a great job designing the soundscape and audio cues for the VR experience Tracing Paint.

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TkXel is a software development company with offices in Lahore, Toronto, London, Krakow, Dubai and Reston, VA. MediaCombo has worked with them for almost 10 years on a wide variety of projects, from a custom built e-learning system for the International Center of Photography, to museum websites in Drupal and WordPress. Our most recent collaboration was a custom built onboarding platform for Guardian Life built in Sharepoint.

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Curious WaysCurious Ways

Curious Ways is a builder of brands and maker of websites and campaigns. They believe in thinking differently, working hard and being nice to people. It was a pleasure to work with their massively experienced graphic designer Ian Fooks on the Mandala Lab interactives for The Rubin Museum.

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